How to Optimise Your Website for Google Search
If you have a website, its probably about your business or your passion and its very likely that you would love it to be on page 1 of Google. Being on the first page of Google search is going to give your website the best chance of being found by organic search traffic. Google is not the only search engine but its certainly gets the lions share of search traffic so it is the search engine to focus on.
Ten Most Important Issues to Help Rank Your Website in Google Search
- Deep keyword research
- Structure the pages according to keyword traffic results
- Relevant Content
- Set up and link social accounts
- Social sharing buttons
- SSL certificate
- Webmaster Tools and Google Analytics
- Schema Markup
- Meta Data Optimisation
- Hire an expert
KeyWord Research – The Foundation of a Website
I can not emphasis enough, how important this is to do before making a start on building your website. If you are not concerned with getting visitors then don’t worry about it. However, digging deep into the key words and phrases that people use to search for and find information about your products and services will provide the foundation and the structure of the design of your website. When you get that right, you can hang any graphics and content onto that structure. Many very good graphic designers that build websites DO NOT understand this well enough and because of it will struggle to get traction in the search results.
Site Structure Represents the Design of the Net to Catch the Organic Traffic
Organic search traffic is the “Holy Grail” of internet traffic because it is highly qualified and FREE once you get your website in front of it. Search traffic comes in from all directions. Searches may use a 100 or more different words and phrases trying to find the same thing.
How a site is structured form the net to catch the traffic – is like a net for catching fish
The structure of a website includes the page, page titles and how they are linked or interrelated. This structure needs to be based on related groups of search terms. This data comes from the initial deep keyword research.
Relevant Content – Hung on the Right Structure is Formidable
Google provides a service to people searching for information so they are constantly checking every website on the internet looking at the quality of content how relevant it is to your topic. When someone lands on a page on your website the first thing they will do (in a split second) is check to see if your content is related to their search query. If it is not and they bounce away quickly, it will effect your rankings. Google can tel and loves it when they are successful at matching a search query with highly relevant content.
Content includes text, images and video and they are all equally important to the user experience and to Google.
Set up and Link Social Accounts
The fact is you probably could still rank a website with any social accounts in a low competition niche but having said that, social activity is becoming an increasingly important factor for all of us on the internet. Social accounts are responsible for massive traffic. As a very basic minimum I recommend opening the following accounts:
- Facebook business page
- Twitter account
- Google mybusiness page
- Youtube account
You social accounts need to be connected in such a way so that your website posts get automatically broadcast to you social platforms.it becomes that indicates a lot of keywords that your website is not optimized for but are important to have embedded in your website in a particular way.
Social Sharing Buttons – Allow Others to Share Your Content
Do you want others to share the content on your website with their friends then you need to place social sharing buttons on every page.
SSL Certificate – “Secure Socket Layer”
SSL is essentially a high level encryption of the data that comes and goes from your website giving a significantly higher level of security. Google has made it clear that websites with SSL will get more ranking credit. This is especially important if you accept payment on your website)
In addition I have listed below what you need to do to Your Website help get it ranking on page 1 Google. This is typically called “OnPage SEO”. It gets your website in much better shape for search engines to understand your services and relevancy
Connect to Google Analytic s Google Webmaster Tools
Both of these are free services provided by Google and they are not only important because Google likes to see that you are using them but also these tools provide valuable insight about how your website is performing and also a range of tools to help with the SEO of your website.
Schema Markup Language
Schema markup although has been around for a few years it is now a very important ranking signal as far as Google is concerned. Schema markup is a coding language that all the major search engines have agreed to use as a standard for understanding the content of a website. Without Schema markup being appropriately and wisely used on your website you will be missing out a bunch of ‘brownie points” which will effect your search ranking negatively.
One of my secret weapons for setting up a new website and embedding very good schema is “Project Supremacy” which you can install for free for one month before you pay for it (its a one time payment) you can get it here Its a bit of a learning curve to set it up right. There are videos that show how. This is a VERY powerful plugin that makes a HUGE difference to any website if its properly setup.
AMP – Accelerated Mobile Pages
There is now higher search volume from mobile devices that laptops and desktop computers. Google gives priority to websites that are mobile friendly and that where AMP is an invaluable tool to plugin to your website. Install the AMP plugin
Meta Data Optimization
We are referring to:
- Page title
Optimization is both an art and science and works best when all the above have been attended to. A website metadata is the first information that the search engines see. Tweaking metadata can make a huge difference very quickly. Getting it wrong can leave your website out in the cold
Can You Build Your Website and Optimise it Yourself
Of course you can do all the above yourself but its going to take you a long time and experience to learn it all and do it right. The majority of website builders do not know enough about all the facets and issues that finally make up a well rounded ‘search engine optimized’ (SEO) website.
Fixing up great looking websites is a big part of our business.
If you need a new website or your existing website is not being easily found or does not come up on page one when searching for your product and services and you need a hand – Give us Chris a Call 0428 301251
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