Google Revises it’s Search Algorithm to give Greater Weight to Websites With “https”
August 7 2014 Sanfransisco
Google has decided to give a little bit more weight in ranking to websites that adopt an https service. Most websites start with “http://” preceding the web addresses which means the site is not encrypted. Site starting with an “https” signals that the site is encrypted. Encryption very significantly increases data protection.
Increasing Our Cost of Owning a Website
Sites that use secure encryption now are often sites that handle financial transaction or data that requires an increased level of protection. Google announcement that it will (only slightly) give more ranking weight to sites that are encrypted is a signal of probably even more weight to come.
The cost of adding “https” to any site is also significant. There are many providers of encryption services and the costs can also vary enormously.
I wonder if this announcement will cause panic in some areas driving a stampede to making non encrypted sites – encrypted?n It may do because many websites are looking for every bit of favour they can get from Google to lift their rankings.
My advice. Don’t panic however, if you do decide to get “https” shop around. There is likely to be a massive increase inn number of providers and competition will increase so there are likely to be better deals down the track.
Should You Get “https” Now?
Majority of websites (including this one) are not encrypted. This site does not store confidential information or handle financial transaction on the website – so why would this site need encryption. At this stage only because Google might favour it more over other sites.
As far as we are concerned we will do it when we really need to. If we cant rank our site on the top half of page 1 at least without it, then we better go do something else.
Prevent Illegal Activity on Your Website – Including Government Spying
Edward Snowden is greatly admired by many of us for alerting the world to the ILLEGAL activities of the US government. Providing “https” encryption on any website will definitely substantially improve it’s security. These days it’s not just the criminals we dont know about scamming the web – it’s also our government spy agencies. That is a whole other story and something that we all need to be aware of as many of our governments seem to becoming more and more tyrannical.
Do Our Governments Need Public Surveillance ?
I think so!