Google’s John Mueller Announces Google Authorship is Dead
Yesterday John Mueller announced on his G+ page that Google is dropping the whole Google Authorship thing. It will not matter if you leave your websites as they are however, according to John, Authorship is not as useful to its users as it first appeared.
“If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.
Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.”
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