$50 Service to Find Out if Your Website Rely on Doorway Pages and Doorway Sites
If your SEO service has been using this technique for the intention of driving traffic to a specific page on your website you could be in trouble! Too many SEO’s have used this technique for years to game the system in search results which often delivers a frustrating experience to the user (the searcher).
Google’s latest update which, it says is being rolled out soon will readjust the search results in favour of sites that adhere to Google’s quality guidelines.
A few years ago Google had this to say about doorway pages and sites:
“We have a long-standing view that doorway pages that [are] created solely for search engines can harm the quality of the user’s search experience,” says Brian White from Google’s Webspam team. “For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.”
Here is Google’s Updated Definition of Doorway Pages in their Quality Guideline
“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination”
Some examples of doorways:
- Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page.
- Pages generated to funnel visitors into the actual usable or relevant portion of your site(s).
- Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy.
How Will You Know if Your Website is SEO’d with Doorway Pages
It is entirely possible that your SEO has used this technique and it is also possible that you don’t know about it!
If you are at all concerned that your SEO service provider has used any of the above-mentioned practices you want to know sooner than later.
Take advantage of our fast turn-around service and we will scan the search results and your site and report what we find.
Call us on 1300 886 475
To check the SEO qulaity of your whol;e site for FREE you can do so here!