Digital Marketing Includes Many Methods of Getting Buyers Attention
Digital marketing can include any kind of advertising or promotion through any digital means or device however, here we will discuss the internet variety of digital marketing and why in any event traffic is King!
Every business that does not depend on actual street, foot traffic passing their door needs to take their digital marketing strategy very seriously because it is where any business could break or make an overwhelming success of their on line presence.
Why? Because in almost every single niche, in every country and town and village in the world people are searching online for products and services of every imaginable kind.
If your business comes up at or near the top of Googles search results you have a very good chance of receiving a visit to your website and making a sale. In addition, every customer is a potential purchaser of your products and services for life.
This traffic is called Organic Search Traffic!
Why Organic Search Traffic is Best Traffic You Can Get
Organic search traffic on the internet is made up of the people who already know what they want.
- They are highly qualified prospects
- They are NOT just foot traffic walking past your shop front
- They are the easiest people to sell something to because they already want something
All you got to do is get your website on or near the top of the search results and you will start to get a share of that traffic.
How Do You Get Your Website to Top of Google Search Results
This is where an experienced and skilled digital marketer is required!
People use an array of terms, questions and phrases in an attempt to find what they are looking for on-line and so for any one product there may be literally hundreds of related search terms that could be a significant factor in driving business to your website:
No two businesses are the same and no two niches are the same so there is not necessarily a one size fits all approach to digital marketing.
The goal being traffic, visits to your website will need an array of online, off site activities orchestrated in such a way that is able to safely elevate the authority and standing of your website and make it appeal to the search engines.
Googles Terms of Service
Strictly speaking it is against Google’s Terms of Service to conduct any activity which might artificially influence its positions in the search results however, that is exactly what every single digital marketing agency is trying to do. Find a digital marketing agency that does it well!
You Are Almost Certain to Need a Skilled SEO Expert